![]() ![]() ![]() Gujarat presents a unique opportunity for us as we can leverage our regional GEC Colors Gujarati’s strong 43% market share position and capture a current whitespace in the market – movie broadcast," said Sudhanshu Vats, Group CEO & Managing Director, Viacom18 in a statement. “Four years ago we consolidated and rebranded our play in regional TV broadcast under the Colors umbrella. The newly launched channel will also run an in-theatre campaign with Salman Khan-starrer Bharat. Voot is made for those with varying choices and preferences, offering the biggest TV shows from Colors Hindi, MTV, Colors Infinity, Colors Telugu, Colors Tamil, Colors Kannada, Colors Marathi, Colors Bangla, Colors Gujarati, and Comedy Central. A rap anthem shot with popular Gujarati actor Jimit Trivedi will further extend to an out-of-home campaign across 23 major towns of Gujarat and a television campaign across Colors Gujarati and non-network channels that will see 1000 ad spots aired. ![]() 2.5 crore in the launch campaign for Colors Gujarati Cinema which will see major print and radio initiatives. Colors Gujarati Latest Breaking News, Pictures, Videos, and Special Reports from The Economic Times. ![]() Recent hits like Dhh, Chello Divas, Love ni Bhavai, Reva, Mijaj, Duniyadari, Oxygen and Backbencher will feature in the list of offerings. The company is starting with a library of 300 plus titles for Colors Gujarati Cinema which will be a mix across genres like action, drama, comedy, romance and mythology. ![]()
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March 2023
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